The Sporting Blog Podcast
Merrick Haydon - Navigating sports marketing in 2020/2021
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Episode notes
Merrick Haydon has been in the sports marketing game for some time, so who better to talk us through living with corona, live events in 2021 and the future of fan engagement.
On this show, amongst other things, we cover:
An introduction to rEvolution and what a sports marketing agency does
The importance of measuring ROI for brands and rights holders
Coronavirus and the live sports event space
What the sports world looks like from an events perspective in 2021
How will big events deal with the possibility of no fans being in attendance?
The future of fan engagement
Merrick’s favourite dog
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