The Sporting Blog Podcast
Nikita Buffee - esports and gaming - Then, Now and Next
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Episode notes
Nikita Buffee works for Allied Esports, looking after their BD and Partnerships. We were lucky enough to grab some time with him to have a long distance chat about all things esports and gaming.
What are you talking about?
How he got into esports and what Allied do within this vibrant industry
The early 90s, Gameboy, Playstation 1 and Halo
The live event experience - including his occiaisonal role as a caster
Marketing in esports, specifically the influencer led side of things
Gaming as home entertainment
Powerful Storytelling in games such as God of War, GTA V etc
How brands take advantage of the commercial opportunity - segmentation and value
Conventions, parties and the esports scene in general
Favourite Dog
If you want to contact Nikita to discuss esports or the industry in general, you can catch up with him on LinkedIn.
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