The Sporting Blog Podcast

Mike Harley - The Present and Future of the fitness industry

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Episode notes

Mike Harley is the owner of two F45 businesses, one in central London, and one in Milton Keynes. A former army officer, he is also an EOS implementer and management consultant.

We wanted to talk to someone in the ‘fitness industry’ who didn’t make their living through posting pictures and selling affiliate products. Someone who has been affected by Coronavirus in a very specific way, and who could tell us a bit about it. So we spoke to Mike.

In this episode we cover:

What is F45 and the brand ethos?

How F45 and Mike’s businesses have been affected by Covid-19

Where Covid leaves the fitness industry in 2020 and what lies next

How a community based approach could be the way forward

Working with influencers and marketing a group fitness product

Mike’s favourite type of dog

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A little edit to what Mike said at around 26 minutes… F45 may be merging with Crescent, not Carnival.