The Sporting Blog Podcast

Clive Russell - MLB, Fandom, New Media and meeting fan expectations

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Episode notes

Clive Russell talks to us about his work in MLB, fandom in 2020 and his experiences in live sport both as a professional and as a fan

On today’s podcast, Oli chews the fat with Clive Russell, former Head of MLB in the UK and Europe, and long time sports business professional.

Amongst many other things we talk about:

US sport and sporting brand presence in the UK

How fans consume content and what that might look like in the future

Storytelling as a medium for connecting fans to their teams

Sporting venues - how they stack up and what are fan expectations going forward?

Supporting Liverpool Home and Away

Hugo the dog (Border Terrier)

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