The Sporting Blog Podcast
Tim Crow - Sports Marketing - What's changed, What works, and life outside the Premier League
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Episode notes
On today’s Podcast we are joined by Tim Crow, a world leader in sports marketing
Tim Crow has been in the sports marketing game since the 1980s, and is still at the sharp end some 30 odd years later. Oli and Tim both love talking about sport, marketing and sponsorship, so sit back and relax as we take you through it all!
If you have any interest in sports marketing, sponsorship and that world, this is a must-listen.
On this week’s Podcast
Starting in cricket, moving into the agency world
Documentary making and sports marketing
Differences between the US and UK sports sponsorship
What’s changed in sports marketing over the years - where budgets are placed
Authenticity in the sports marketplace
Nostalgia marketing and looking back at things done well
Non-league football and ownership
Women in sport
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