The Unjaded Podcast with Vickie Dickson
135. Create an IG Bio That Converts
Published: 10 March 2025 at 08:15 Europe/London
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Episode notes
Clarifying Your Instagram Bio is The Key to Attracting Your Ideal Clients
Episode Summary
How clear is your Instagram bio? Does it instantly communicate what you do and how you help people? In this episode of Unjaded, Vickie Dickson walks through a real-life conversation from a boot camp she led, helping a participant refine her messaging for greater impact.
Vickie breaks down the common pitfalls of using vague, spiritual, or overly complex language in bios and messaging. She shares how one participant transformed her unclear, coach-speak-heavy bio into a direct, compelling statement that resonates with her ideal clients. This episode will help you rethink how you present yourself online so that people immediately understand what you do and why they need your help.
What You’ll Learn in This Episode:
✔️ Why spiritual jargon and coach speak can dilute your message
✔️ How to pinpoint the real problem your clients are experiencing
✔️ The importance of using clear, direct language in your bio and marketing
✔️ A step-by-step example of refining a bio to make it more compelling
✔️ Why your bio (and all messaging) should evolve as you and your ideal clients evolve
Key Takeaways:
🔹 People need to instantly understand what you do—don’t make them work for it
🔹 Speak directly to your ideal client's pain points in a way they recognize
🔹 Remove unnecessary fluff—clarity converts!
🔹 Use “so that” statements to show the tangible outcome of your work
🔹 Your bio isn’t set in stone—keep refining it as you gain clarity
Take Action:
✨ Revisit your Instagram bio, tagline, or any place where you introduce yourself online.
✨ Challenge yourself to strip away any confusing language and clearly state:
👉 Who you help
👉 What problem they have
👉 How you solve it
👉 What outcome they can expect
📲 Follow Vickie on Instagram for more content tips and business insights: @vickie.dickson
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