On today's episode, Tourpreneur host Shane Whaley talks content for tour operators with Arival's Director of Marketing, Jessica Gregory. Arival recently announced their content for tour operators masterclass which takes place on March 24th and 25th. Jessica and Shane discuss the content masterclass program and discuss why this is not a standard event but an actual course complete with homework and follow-up learning opportunities. This Arival Master Class looks at key trends in travel content, what today’s travelers are consuming, and provides hands-on learning for content creation (websites, blogs, emails, ads, social, text, photos, videos), dissemination, and management. Learn what to create, how to make it, where to place it, how to manage it, and how to measure whether it’s working. Register here - if you type Tourpreneur in the coupon code box, we earn a small commission which helps to cover some of our costs here at Tourpreneur, thanks in advance!