Tourpreneur

How three successful TikTokers use social video to sell tours

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Episode notes

Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok:

• Megan Marod (@themegandaily)
• David Harry (@the_london_spy)
• John O'Sullivan (@oneminutetours)

These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: they say the key to success is showing up authentically.

In this episode they tell their story and share their tips and strategies on a variety of topics:

• What videos of theirs had viral success
• How to build authenticity and develop your own unique style
• Batch creation and other tips to streamline the creation process
• How to engage with your audience (and handle negative comments)
• Their experience with the Creator Fund and its monetization potential
• Whether and how to develop brand partnerships
• Collaborating with content creators
• Should you show up as a brand or an individual?
• How they measure success on the platform

If you're interested in working with content creators, Tourpreneur has a new short course from an experienced creator on how to pitch and negotiate with creators, and criteria to look for when deciding who to partner with. Available to anyone with a Professional Membership.

Show notes & more on tourpreneur.com!