Unseen Unknown
By Jasmine Bina, Jean-Louis Rawlence
Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
Latest episode
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26: How Consumers “Know” Things In Today’s World
From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and intuition in places where they may have once relied… -
25: Bizarre, Strange and Highly Relatable
Weirdness reveals something profound about human nature, and lately more and more brands have been tapping into the delight of the unconventional. When done right, weirdness is highly relatable and offers brands a unique opportunity to create deep co… -
24: How to Unlock Your Strategic Mind
What does it mean to be good at thinking? Or more importantly, thinking strategically? It’s the culmination of mental processes that enable us to analyze, reason, solve problems, make decisions, and generate creative ideas in an efficient manner. … -
23: Pain, Sacrifice, and Our New Status Symbols
Culture is moving from the self-indulgence of conspicuous consumption to the self-denial of “conspicuous commitment”: a new status code that will affect every premium and luxury brand. In this episode we speak with Concept Bureau Senior Strategist Za… -
22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation
The world is starting to reconfigure itself around a very different kind of relationship. Weak ties, the underpinning of social innovation for the last two decades, are declining while strong social ties are starting to emerge as the dominant threads… -
21: The Secret Language of Cult Brands
Cults make effective brands, and today, they’re all around us. Perhaps the most insidious way cults have influenced our reality is in everyday language that’s meant to control behaviors and change perspectives. It’s language we use with friends and c… -
20: Ownership Anxiety, Brand Storytelling, and the Human Condition
Today and throughout history, a mere six competing stories of ownership have dictated how everything in the world is distributed. As resources have become scarcer, everyone from American homesteaders and ranchers, to tech leaders and consumer brands,… -
19: Systems In Flux: Birth of the New Spiritual Consumer
For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of spirituality, and how new spiritual brands are positioning themselves to take advantage of our collective movement towards wanting … -
18: Systems In Flux: A Unified Theory of Culture, Branding, and Human Behavior
Every single culture and subculture - from states and governments to user segments and brand tribes - falls along the tight-loose continuum. A culture’s tightness or looseness affects people’s perceptions of threat, how they relate to each other, how… -
17: Systems In Flux: Class, Taste and the Modern Aspiration Economy
For the second episode in our series on Systems In Flux, we’re talking with brand strategist and sociologist Ana Andjelic about systems of class and taste. In the past 10 years, new brands have emerged, specifically in luxury and premium categories, …