Voice from the Hills

Fractional Evangelism: A Conversation with Diana Cabrices

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Episode notes

"When you're in your own ecosystem, you can't look at your product or your story from an outside perspective and pick out those really unique and interesting things and spit them back out in a very compelling way... That's why we all need that fractional evangelist, because it's very difficult to evangelize for yourself."

Diana Cabrices shares the power of marketing evangelists for fintech startups.

She discusses her "aha moment" realizing a need for her services and becoming an evangelist for fintech companies.
She explains what she looks for in a company to become a believer and how she transforms a company's message.
She emphasizes the importance of having an evangelist in a tech company, especially for startups, and how they can reach out to them for help.

Follow Diana on Twitter.

Diana is the founder of Diana Cabrices Consulting, and the industry's first Fractional Chief Evangelist. She has spent her entire career generating millions of dollars of company revenue and value via brand evangelism. In her most recent engagement, where she was second — primarily first — to the CEO in presenting all over the country, she helped 10x recurring revenue in 3 short years.

From the new-tech-in-town to advisor-tech-staple, her strategies helped skyrocket her company’s growth. Evangelizing her brand meant grabbing the company by the horns and making it her number one mission to show up everywhere.

More formally, she's led the charge on varying company functions over the course of her wealthtech career: SMB, mid-market, and enterprise sales, key relationship management, strategic and channel partnerships, and customer success and engagement. Her experience spans the advisor tech gamut, representing technology companies designed to help financial advisors with recruiting, succession planning, M&A, small business benefits, community, marketing, branding, and more.

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