Where's The Money Gone?

Inside The World Of Football Analytics


Published: 17 October 2025 at 06:44 Europe/London

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Episode notes

How do analytics really work in football?  Adrian Goldberg gets and inside view from Alex Williams of Analytics FC - a company which has worked with around 30 clubs and player agencies in 14 different countries in their recruitment and also has been used by several players in their contract negotiations, including Kevin de Bruyne and Miles Lewis-Skelly.  

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