Your Digital Reputation
39. Glenn Patterson, City of Casey | 'Why LinkedIn?' A CEO case study.
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Episode notes
In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia.
I first met Glenn when he decided to get his whole leadership team up and active on LinkedIn earlier this year. And since then, we've had many conversations around the role of LinkedIn for leaders, how it can help reach and reinforce corporate goals, and why it's so important to have more than one voice from within an organisation active online.
In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.
TIMESTAMPS:
00:06:29 Leverage LinkedIn for professional growth.
00:11:47 LinkedIn can significantly influence perception.
00:13:39 LinkedIn is a positive platform.
00:18:37 Authenticity drives engagement on LinkedIn.
00:24:02 Overcoming challenges in LinkedIn engagement.
00:28:32 Embrace LinkedIn for personal and business value.
00:31:00 Importance of commitment and example.
Follow Glenn Patterson: linkedin.com/in/pattersonglenn
Follow Roger Christie: linkedin.com/in/rogerchristie
For more on this episode and the full show notes head to: propelgroup.com.au/podcast/glenn-patterson
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
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