Your Digital Reputation
How leaders can work together digitally to inspire a global audience | Craig Mullaney, Brunswick Group
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Episode notes
An emerging trend Craig Mullaney, Brunswick Group and I have observed from different sides of the world is that multiple leaders, both within and beyond their organisational boundaries, appear to be working in partnership online. Strange. Why would that be doing that? What added benefits could working together offer leaders that they just couldn't access on their own? Why are leaders, even leaders from competing organisations, backing one another up in their posts on LinkedIn or Twitter? What could be gained by having multiple voices online, rather than just the one digital hero?
In this episode, we have a slightly different interview for you. And one that is essential listening for anyone who needs evidence and examples to get their leaders online. Earlier this year, I joined Craig Mullaney, partner at Brunswick Group for the IABC World Conference. The session was titled, ‘Going far together: How leaders can work together digitally to inspire a global audience.” It was an absolute pleasure chatting with Craig and thank you to the IABC for the opportunity.
We hope you enjoy this special edition of the podcast. If you have any thoughts or questions from this episode, please get in touch with Roger Christie or Craig Mullaney - we’d love to hear from you.
Roger Christie:
LinkedIn: linkedin.com/in/rogerchristie
Twitter: twitter.com/rogerchristie
Craig Mullaney:
LinkedIn: linkedin.com/in/craigmmullaney
Twitter: twitter.com/craigmmullaney
Brunswick Group - Connected Leadership Report: brunswickgroup.com/perspectives/connected-leadership
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