Your Digital Reputation
Deborah Jenkins, DEWR | Is social media worth your time?
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Episode notes
I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?
There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.
But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized Asset. Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations. It's an absolute pleasure to welcome Deborah Jenkins to the Your Digital Reputation Podcast.
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If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Deborah Jenkins via LinkedIn - we’d love to hear from you.
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