Your Digital Reputation
Doug Taylor, CEO @ The Smith Family | Why should CEOs tell stories online?
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Episode notes
I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?
Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.
Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.
And for that reason, Doug Taylor - CEO and an unofficial Chief Storyteller, it was a pleasure. I hope you enjoy this conversation as much as I did.
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If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Doug Taylor @ The Smith Family via LinkedIn - we’d love to hear from you.
To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.au
For all the show notes, head to: propelgroup.com.au/podcast/doug-taylor
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