Your Digital Reputation

How can leaders and brands work together online? | Danielle Bond, Aurecon

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Episode notes

In this episode we're exploring a question relevant to anyone responsible for communications: How can leaders and brands work together online? My guest is Danielle Bond, Group Director - Brand, Marketing & Communications @ Aurecon.

Together we discuss how do you get the balance right? How can leaders and brands work together effectively online? And what role should each play to build a trusted, credible presence? One that attracts talent, engages partners and empowers staff?

Danielle Bond is the group director of brand marketing and communications at International Engineering Design and Advisory Firm, Aurecon. And she's also a member of the International Executive Board for the IABC, having just completed a term as its chair.

Danielle knows an awful lot about this situation, having helped her organisation and leadership team navigate the use of social media channels for over 13 years. She has plenty of wisdom and experience to offer, so we hope you enjoy the conversation as much as we did!

If you have any thoughts or questions from this episode, please get in touch with your host, Roger Christie via LinkedIn - we’d love to hear from you.

Roger Christie:

LinkedIn: linkedin.com/in/rogerchristie

Twitter: twitter.com/rogerchristie

Propel: propelgroup.com.au

 

Danielle Bond:

LinkedIn: linkedin.com/in/daniellebond1 

Twitter: twitter.com/DanielleBond16

Aurecon: aurecongroup.com

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For more insights from this episode, head to: www.propelgroup.com.au/podcast

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