Your Digital Reputation

44. Helen Graney, Weber Shandwick | Is LinkedIn vital for leaders?

Listen on

Episode notes

In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.

[00:00:55] Storytelling as a Leadership Skill.

[00:05:11] LinkedIn as community-building platform.

[00:10:32] Importance of harnessing your personal values.

[00:19:27] Forming connection and trust through storytelling.

[00:20:41] Celebrating team achievements.

[00:26:36] The evolution of leadership skills and who thrives today.

[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.

[00:32:34] The power of LinkedIn - for established and emerging leaders.

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com.

---

Hosted on Acast. See acast.com/privacy for more information.