Your Digital Reputation
PRACTICAL POD | Roger Christie | 5 reasons leaders must step up on social media
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Episode notes
In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests;
Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.
Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.
So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after.
For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-leaders-online
YOUR DIGITAL REPUTATION PROGRAM:
Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.
For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie
YOUR DIGITAL REPUTATION NEWSLETTER:
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