Your Digital Reputation

Leaders: what should you do online in a crisis? | Phil Szomszor, Brightside Digital Engagement

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Episode notes

Leadership in crisis: should they speak up on global issues like the Ukraine invasion and movements such as Black Lives Matter? 

Join Propel’s Roger Christie, and co-founder of Brightside Digital Engagement Phil Szomszer as they discuss how leaders can respond to major events and crises in a way that protects and even enhances their digital reputation.

In this episode we explore: 

- how 50 CEOs approached social media during the Ukraine invasion

- examples of leaders like BP’s Bernard Looney, Telstra’s Andy Penn and McDonald’s Chris Kempczinski using their digital presence in crisis

- how leaders and communications teams can respond to a demanding social media audience in times of crisis

- the impact of silence, and

- the importance of pre-planning. 

Connect with Roger via LinkedIn: https://www.linkedin.com/in/rogerchristie/

Connect with Phil via LinkedIn: https://www.linkedin.com/in/philszomszor/ 

Recorded 5 April 2022. Published 11 May 2022. 

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