Your Digital Reputation
Kim Krogh Andersen, Telstra | Why have an active exec on social media?
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Episode notes
I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.
If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.
If either of these challenges resonate, this is an episode you simply can't miss. Kim Krogh Andersen heads up Telstra's product and technology group and is also accountable for accelerating the organisation's digital leadership. We hope you enjoy the conversation.
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If you have any thoughts or questions from this episode, get in touch with your host, Roger Christie or Kim Krogh Andersen via LinkedIn - we’d love to hear from you.
As mentioned during the show, click here to download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. And finally, if you want more of the latest digital reputation advice, trends and the best leadership examples? Sign up to the Your Digital Reputation newsletter. We'd love to have you part of the Your Digital Reputation community.
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