Digital Download with Paul Sutton

Beyond COVID: Influence Comes of Age

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Episode notes

In the midst of the coronavirus pandemic, articles started to appear that predicted the end of influencer marketing and the death of ‘influence’. They were prompted by reports of content creators using their positions for privilege during COVID-19 and the fact that influencer jobs had dried up.

This episode of the Digital Download podcast looks at the issue from both the influencer marketing side and the content creator side. It investigates what effect the current crisis has had on the industry, what changes we can expect to see in approach and content, the economic impact on influencers, and whether there is any future for the industry once the crisis has passed.

My special guests on this show are content creator, author and presenter Emily Leary (AKA A Mummy Too) and Scott Guthrie, influencer marketing consultant and expert.

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