The Death of a Salesman

Predictive Behavioural Analysis, the future of Marketing?

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Episode notes

Peter studies combining data science with behavioural science, looking at Internal Bias, Needs, History, Stimulus & Context, External Influences & Wants.

I interviewed Peter 12 months ago at the beginning of the pandemic, where we discussed how organisations were having to react to the changing way people were buying, as we had been forced into an online remote environment. This also impacted the data on which business were basing their assumptions on.

Fast forward to March 2021, we are 12 months on, what's changed?

Peter shares

What he has seen happen over the last 12 months.

What is Predictive Behavioural Analysis.

The impact of moving to the cloud and the opportunity this brings for 2021 and beyond. 

The rise of the Artisan on the high street.

B2C is blurring into B2B.

Why leadership has had enough of data, they now want insight and actions to take.

Can B2B compete with Amazon when they don't have access to the data.

Do organisations need a "Peter" to help them.

If you are in either sales or marketing and you are interested in data, this one is for you.

Now is the time to be where your customers are going not where they have been.

Learn more about Peter here -

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