Nudge - Marketing Science Simplified

Lessons from the longest study on human happiness

Listen on

Episode notes

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if there is a scientific answer to this question. Is there a study that reveals the secrets behind the good life?


Yes, there is. It’s the longest study on human happiness ever conducted. Today, I spoke to Marc Schulz, the associate director of that study, and he shared the results.


What causes a happy life? Find out on today’s episode of Nudge.


Marc’s book The Good Life: https://tinyurl.com/3fzcwuhp


Access the Bonus Episode: https://nudge.ck.page/8c8b5f6c05