Nudge - Marketing Science Simplified

Rory Sutherland on Drink Driving, Five Guys and the Tube Map

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Episode notes

In today’s episode of Nudge, Rory Sutherland explains how to

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• Sell a £500 hoover
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• Make a flight delay pleasurable 
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• Improve the London Tube map 
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• Persuade more effectively
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• Make any cafe more popular 
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• Stop drink drivers 
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It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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