Breaking Brand

1. Gin Lane

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Episode notes

Gin Lane has helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as it launches a new direct-to-consumer business of its own.

Over the course of the next 5 episodes, we take you inside the world of one of the world’s most exciting consumer businesses and share a transparent account of the journey from pivoting a highly successful agency to launching a completely new business.

In episode one, Gin Lane’s Co-Founder and Executive Creative Director Emmett Shine shares the origins of his hugely successful agency, and how it helped build and launch brands like Smile Direct Club, Sweetgreen, Harry’s, Recess, and more. We then meet Gin Lane’s CEO Nick Ling and VP of Brand Camille Baldwin to learn what made Gin Lane unique and how they were able to build brands that stand out from the crowd, and redefine industries.

Show Notes: https://lp.buffer.com/breaking-brand/gin-lane