Breaking Brand
By Buffer
The’ve helped launch over 50 startups — creating nearly $15 billion in market value. Now, they’re taking on a bold, new challenge.
Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
Latest episode
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Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we ca… -
5. Next Up
After launching its first brand to market, the Pattern Brands team reflects on their journey and what’s next for their company and the industry as a whole. In the final episode of the first ser… -
4. Equal Parts
As the Pattern team prepares to launch Equal Parts, we hear about how they built the brand and what makes it unique in the market. Pattern’s first brand, Equal Parts, offers cookware with a dif… -
3. Enjoy Daily Life
With the pivot from Gin Lane to Pattern Brands in full swing, the team focuses on how to take their new business to market. The road to building a new company isn’t a straight line an… -
2. The Major Leagues
Right at the peak of their powers, the Gin Lane team falls on tough times and decides to rethink the future of their entire business. Whilst working on two of the biggest projects the agency ha… -
1. Gin Lane
Gin Lane has helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as it launches a new direct-to-consumer business of its own. Over the course of the … -
Introducing Breaking Brand
The’ve helped launch over 50 startups including Harry’s and Smile Direct Club — creating nearly $15 billion in market value. Now, they’re reinventing their business. Breaking Brand is a Buffer podcast series that takes you…
