Communication Strategy That Works podcast
By Emma Drake
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
Latest episode
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Ep 140. The Importance of Customer Feedback in Brand Reputation Management
Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and… -
Ep139. Brand reputation, Gen Z, and honesty in communication
Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating... -
Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of... -
Ep 137. How AI is Changing the Game in PR and Comms
Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactfu… -
Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change
I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coach. She works with leaders, managers and teams, who... -
Ep 135. Autumn comms hacks; how to make the most of your time
I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly episodes that will combine into one theme, hopefully with a guest episod… -
Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a client's experience with your company. I cover an essential approach t… -
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain... -
Ep132. Turning Customer Problems Into Campaign Ideas
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples.… -
Ep 131. Empathy and Integrity: Keys to Successful Communication
As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity. Today, I explore these essential skills. And This week's episode relfects.…
