Communication Strategy That Works podcast

Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations

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Episode notes

I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless.  This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman.  

For communication and PR professionals, the pressure to be constantly “on,” to think quickly, and to maintain a positive image for both themselves and their clients can take a toll on mental well-being. As someone who works remotely all the time, the resilience to deal with things sometimes gets thin.

In this episode, I will unpick my conversation with Amanda in more detail and explore why mental well-being is vital in PR, the unique challenges that arise from dealing with difficult situations, and how to develop strategies for maintaining balance.  

So, let’s dive in!