The Footballco Business Podcast

Adidas Football - Designing the 2022 World Cup kits | The stories behind Argentina and Japan | The best ever adidas kits

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Episode notes

This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes into designing World Cup football shirts.

The pair cover both the performance and aesthetic side of kit design, with a focus on the kits worn by Argentina and Japan at the 2022 FIFA World Cup.

Here the stories behind the kits, what special considerations went into creating them for the conditions in Qatar and the shirts Mateo and Andrew love the most from the adidas archive

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing.

Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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