The Footballco Business Podcast
By Footballco
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Latest episode
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Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit
From tourism and brands to Netflix and stadiums, we discuss Saudi Arabia’s bid for the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit -
AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno
From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'. -
Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?
We run through SportsPro's list of the world’s 50 Most Marketable Athletes with help from SportsPro's Ed Dixon and Sam Carp -
How to create club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast
On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social,. Jim is joined by Matt Tasker, executive producer for Sport Social, and also the man behind … -
Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath
Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the bran… -
Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport
As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool,… -
FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez
Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as… -
Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more
On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. -
Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire
e're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career -
Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing aned media stories from Euro 2024
This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament.
