The Footballco Business Podcast

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy.

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharge…

Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

We're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan …

Oakland Roots - How a purpose and community driving USL team became one of the coolest clubs in soccer

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.

Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A

Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them.

Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

We're speaking with Senior Reporter for Sky Sports about reporting on the January Transfer Window and her time reporting on Jurgen Klopp.

Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

Recorded at Soccerex Americas, this show focuses on the story behind the documentary '1967: When L.A. Wolves conquered the USA' and why documentaries are important marketing tools in football

Allianz - The inside story on Allianz's football and stadium sponsorship strategy

Alex Manby talks with Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfoli…

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup.