The Footballco Business Podcast
By Footballco
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
Latest episode
-
Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath
Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the bran… -
Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport
As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool,… -
FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez
Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as… -
Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more
On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. -
Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire
e're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career -
Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing aned media stories from Euro 2024
This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament. -
Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning colabs
In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering colab-kits with the likes of Bob Marley and the Rol… -
Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation
The role of the Juventus Creator Lab, working with creators and the Lab's role in club's wider business -
Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch
We speak to Las Vegas Lights owner and MLB six-time All Star, Jose Bautista about plans for the Lights and what it's like running a club in Las Vegas -
Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success
On this episode, we’re speaking with Inigo Diaz de Cerio, International Area Manager of Real Sociedad. Inigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.
