The Footballco Business Podcast

Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

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Episode notes

On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.

With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world.

We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom’s wider football strategy.