The Footballco Business Podcast

Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

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Episode notes

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.

We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year.

This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group, which has developed an enhanced methodology and multi-faceted evaluation model to deliver the most comprehensive assessment of athlete marketability ever undertaken.

To view the list in full, visit https://50mm.sportspro.com/