The Footballco Business Podcast

UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA

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Episode notes

With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time for Footballco's Alex Manby to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase event.

Alex and Kayleigh discuss the challenge of attracting young girls into women's football, UEFA's goals for the tournament and also the challenges faced in making sure as many fans as possible can watch the matches in packed stadiums. 

You can follow the UEFA Women's Euro 2022 on…

Instagram: https://www.instagram.com/weuro2022/

TikTok: https://www.tiktok.com/@womensfootball

For more details on the tournament and ticketing visit: https://www.uefa.com

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

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