The Critically Conscious Coach
By Ruthie Bowles
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.
Latest episode
-
266: Embracing New Opportunities
Welcome to the final episode of the Critically Conscious Coach Podcast. I've made the decision to let the podcast and the topics it covers rest. I've gotten some great audiobook narration opportunities and I'm happy to generate an income doing some… -
265: Never Use False Exclusivity and Scarcity
“Only 2 days left to get this course!” “Only 2 seats left in my program!” These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business. False exclusivity is when a coach, con… -
264: Piecemealing Brand Design All To Make a Buck with Terrica Strozier
Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music. In this episode, we're talking about t… -
263: Why You Shouldn't Be "Overcoming" Objections
Listen up. “Objections just mean they don’t want it enough.” “Objections mean they don’t trust you enough.” “Objections are where the real selling begins.” All of those may be true, and none of them may be true. But I TRULY think that we need to let… -
262: Brand Strategy & Design with Terrica Strozier
Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music. In this episode, we'll take a look at … -
261: Emotional Anchoring In Coaching Sales
Emotional anchoring helps a salesperson control your emotional state. The imagination isn’t great at differentiating between memories, daydreams, and actual happenings. The more vivid the better, because the body and brain act accordingly. Ready to… -
260: Defining Coaching, Consulting, & Therapy with Lyssa DeHart
Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get r… -
259: The Pressure Cooker Sales Script
Sales scripts abound in the coaching, consulting, and service space. Problem is, with most of them, no matter how full of light and love you think you are, they’re manipulative. You ARE attached to the outcome because your scripts is centered around … -
258: Becoming a Coach with Lyssa DeHart
Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get r… -
257: The Problem With Income Claim Marketing
Does this sound familiar? “Oh closing out the month with 15k in revenue!” “How amazing it feels to reach 40k this month.” “Our programs have allowed up to generate 70k this month!” Despite its prevalence in coaching, consulting, and service provid…