The Future of Media, Explained - from Press Gazette
By New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
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Latest episode
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ADHD, autism and the news business: How different minds can thrive in media
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenge… -
How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.The profitable publisher is funded mainly through the Youtube ad revenue split but a… -
How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.They pick out the winners and losers from the latest crop of results and also hear from Economist exec… -
Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.Pres… -
Beyond Google? Amazon and Microsoft are future says Ricky Sutton
Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.The last year has been bleak for ad-funded news media but Ricky believes he has t… -
Why Reach is upbeat about online ads despite the big cookie switch-off
Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help … -
Political reporting in an election year with Christopher Hope and Gloria De Piero
In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.They spoke about their new weekly show, PMQs Live, the future of political… -
How publishers can sell online advertising in an awful market
Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.He also shares some tactics and strategies the Guardian is deploying to persuade more br… -
Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007.In this edited version of his interview at… -
How to make local news pay with Newsquest CEO Henry Faure Walker
Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m.This year it is tracking to have ad revenue broadly flat over two years.CEO Henry Faure Walker spoke to Dominic Ponsford about how the publi…