The Future of Media, Explained - from Press Gazette

How The Economist is attracting younger readers with cut-price daily app

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Episode notes

Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.

They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year.

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