Who Gives a Shirt

Introducing… PUMA’S WHO GIVES A SHIRT


Published: 24 September 2025 at 04:00 Europe/London

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Episode notes

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet.

Will Jack convince Kimberley to give a shirt?

This is a FOREVER. BETTER. podcast by PUMA.


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