The Message
By Haymarket Media Group Ltd
The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.
Find us at: https://www.campaigncanada.ca
Hosted on Acast. See acast.com/privacy for more information.
Latest episode
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How to punch above your weight, according to Wunder’s founders
Emma Johnston-Wheeler chats with Wunder creative directors Mike Postma and Stephen Flynn about creating attention grabbing work with small budgets, standing up against the awards show system to maintain high creative standards, and consistently punch… -
Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.… -
More ways in than one: crossover roles disrupting the traditional agency model
Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibili… -
WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic. -
The other side of strategy: A closer look at the experience strategist role
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists a… -
Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a big account win for Courage, muse on clever creative, and take a deep dive into the Ontario Cannabis Store's new awareness campaign featuring a fake illegal dispensary. -
From India to Canada: Navigating the industry through an immigrant lens
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helping brands better understand the immigrant experien… -
Navigating the industry with a queer and BIPOC identity
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, and balancing a social media presence with a pr… -
The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey
David Brown, Chris Powell and Emma Johnston-Wheeler review significant industry changes as of late, discuss the current landscape of banking ads, and introduce a new survey to gather data about the state of pitching in Canada.… -
School to boardroom: How to make the transition, while balancing career growth with a rich personal life
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Kruger marketing manager Natasha Ramsinghani, about demystifying the perception that you should be job ready as soon as you graduate, embracing failure, and balancing an active p…
