Marketing Brew Weekly
The World Cup’s Marketing Moment is Here
Published: 3 June 2026 at 11:00 Europe/London
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Episode notes
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.
00:00: Intro
02:30: The World cup brand at large
04:45: Global demographics and opportunities
08:30: Opportunities for creators
11:15: Unexpected brands getting in on the action
14:00: Benefits of US Women’s Soccer vs Men’s team
18:00: Local vs. international activations
22:40: What comes after the World Cup
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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