Marketing Brew Weekly
The Best Way to Activate Fandoms for Your Marketing
Published: 29 April 2026 at 11:00 Europe/London
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Episode notes
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.
00:00: Intro
02:50: Heated Rivalry stars in steamy ads
11:12: The new It Boy
12:50: Fandom is organic marketing
16:45: The Quinn app stays winning
18:50: The beauty industry tapping into hot men
23:50: Sports and beauty marketing
24:50: Pros and cons of tapping into fandoms
This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
