Edge of the Web - An SEO Podcast for Today's Digital Marketer
By Erin Sparks
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Latest episode
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719 | News from the EDGE | Week of 9.30.2024
Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the... -
718 | LLMs and "Summarization Engines" w/ Kristine Schachinger
What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent..… -
717 | News from the EDGE | Week of 9.23.2024
Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning? A slew... -
716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska
Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia... -
715 | News from the EDGE | Week of 9.16.2024
Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who..… -
714 | Navboost Ranking Signals w/ Kristine Schachinger
In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with.… -
713 | News from the EDGE | Week of 9.9.2024
In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October. Meta is updating business tools,... -
712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak
This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry,... -
711 | News from the EDGE | Week of 9.2.2024
Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations Yelp is hitting... -
710 | Tech SEO Connect w/ JR Oakes, Matthew Kay, & Patrick Stox
The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th....
