Wait What Really OK with Loren Weisman

More coaches on the sidelines than players on the field.

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Episode notes

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

Lately, it feels like We have more coaches on the sidelines than players on the field.

When it comes to coaches though, consider asking yourself...

Are they supporting, strengthening, grounding and proving they have:
the Authenticity and Authority...
the Practices and Posture...
the Stability and Security...
the experience and education...
the Humility and the honesty...

Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?

Or are they only marketing with foolish promises, false hype and empty claims?

Be careful. Vet and double check in to any and every coach or program.

Loren discusses some of the areas to look at online and off including...

Their accountability and humility
Their experience and authority
Their contracts and terms...
Their authentic ability...
Their marketing...
Their popularity...
Their promises..
Their honor...

As well as where they came from, people they have worked with and the legitimacy of their abilities and their
Books
Videos
Quotes
Courses
Content
Certifications
And claims...

And is it all from boiler plate templates and marketing or from them?

And if they are able to help anyone at any stage, isn't that a little scary?

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.
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Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging and optics podcast; Wait What Really OK.
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Fish Stewarding Group
Building authoritative businesses with authentically sound people through messaging, strategy, finance and development.
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https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
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© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Messaging and Optics Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Messaging and Optics Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
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More coaches on the sidelines than players on the field.