Connected
By Meta
Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
Latest episode
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You up? how to get an invite to your customers' group chat
Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go... -
Uh-oh: why we can't get enough of messaging apps
Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other... -
Give me your attention
If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what... -
Bake it up a notch: how to thrive in a post-cookie world
How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how... -
How the cookie crumbled: a brief history of internet advertising
When 90s super-nerds created the first internet banner ads, they weren't even sure what to do with them. Dan and his special guests... -
Trailer
Introducing Connected, a podcast from Meta that casts an expert eye of some of today's biggest marketing questions. -
Earn the Fern 👟 how tapping into a Kiwi tradition is taking athletes to the Games
From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds ... -
🛍️ Keep the change 💰 The massive transformation that saved a Kiwi retail icon
In 2016, The Warehouse Group's profits dropped 75%. Now, they're growing rapidly. Tom Hern goes behind the scenes with Chief Marketi... -
🍫🥜Iconic Duos: How a chocolate brand builds on a tantalising trend
Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Busin... -
📍Where in the world is Face 2 Face?
We can learn many things from other places, but it's the different approaches to creativity that are really interesting....
