Creating Meaningful Work

The Art of Listening to Your Customers: How Radically Listening Helped this Tech Company Thrive • With Martha Bitar, Co-Founder & CEO of Flodesk

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Episode notes

Listen to this episode to hear:

• Martha’s story of moving from content employee to tech entrepreneur

• The surprising thing that led Martha to the decision to bootstrap vs. getting funding

• The power of radically listening and tirelessly testing before launching

• Why email marketing is NOT dead

• How Martha has navigated leading a team through tough times

• Why listening, testing and community are at the core of the FloDesk brand

• The one thing Martha does before they make any new moves at FloDesk.

ABOUT MARTHA:

Martha is the CEO of Flodesk, a visually stunning and user-friendly platform that helps creators sell online and design emails people love to get. Martha is known for her passion for design, user experience, and helping small business owners succeed. She has been featured in Forbes and other publications for her entrepreneurial experience and expertise in email marketing.

Sign up for 50% off your first year of FloDesk here: https://flodesk.com/c/YELLOW

Follow FloDesk on IG: https://www.instagram.com/flodesk/?hl=en

Find out more about Flodesk at Flodesk.com

>> Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

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Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership

Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!