Creating Meaningful Work
By Yellow Co.
We’ve unintentionally breathed in and believed the lie that our worth is based on what we produce. Based on our success, achievements and possessions. We set an end goal, and everything that happens leading up to that goal is merely a means to an end. Even if you sacrifice everything, including yourself, in the process.
What if, instead of measuring ourselves against a linear path, we instead viewed our work as an expansion of ourselves? What if the GOLD lies not in the outcome, but rather in the lessons learned along the way? What if work wasn’t a career, but rather how we find and create meaning in the world?
Join Founder of Yellow Co, Joanna Waterfall as we dive into real life stories of women who are not only making an impact, but are creating space for all the complexities of their humanity to be present within the process. We’ll explore what it looks like to create a sustainable and vibrant life filled with creativity, play, collaboration and impact.
New episodes every other Tuesday!
What if, instead of measuring ourselves against a linear path, we instead viewed our work as an expansion of ourselves? What if the GOLD lies not in the outcome, but rather in the lessons learned along the way? What if work wasn’t a career, but rather how we find and create meaning in the world?
Join Founder of Yellow Co, Joanna Waterfall as we dive into real life stories of women who are not only making an impact, but are creating space for all the complexities of their humanity to be present within the process. We’ll explore what it looks like to create a sustainable and vibrant life filled with creativity, play, collaboration and impact.
New episodes every other Tuesday!
Latest episode
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Celebrating 10 Years of Yellow • Our Final Episode
Thank you for 10 incredible years.Huge thank you to everyone who contributed to co-creating this space.We are forever impacted. Forever grateful.… -
Busy Isn’t Bad // How to Sustainably Design Your Life • With Olena Mytruk, Founder of The Breverie
Listen to this episode to hear: How to navigate and understand your core values as a foundation for intentional decision-making and life design. … -
How this Head Winemaker Landed her Dream Job in a Male-Dominated Industry • With Jill Russell, Head Winemaker at Cambria Wines
Listen to this episode to hear: • Why Jill has chosen to work for a winery vs. start her own • How you can still live in alignment and do what you love … -
The Art of Listening to Your Customers: How Radically Listening Helped this Tech Company Thrive • With Martha Bitar, Co-Founder & CEO of Flodesk
Listen to this episode to hear: • Martha’s story of moving from content employee to tech entrepreneur • The surprising thing that led Martha to the decision to bootstrap vs.… -
How to Create Braver, Safer Spaces • With Abbiola Ballah, Equity & Inclusion Consultant, Mentor & Speaker, and Founder of Phern Education Studios
Listen to this episode to hear: • Why DEI isn’t just about race • How perfectionism can stop us from creating braver, safer spaces • The power of imperfec… -
Stop Asking for Permission to Go After It • With Bob Goff
Listen to this episode to hear: • Why it’s important to remember why you started • How to know if what your working towards is a calling • What it means to create … -
Real Connections, Real Growth: Unleashing the Power of Authentic Relationships • With Lily Chan, Cofounder & Advisor to AndMakers / Cenports
Listen to this episode to hear: • How Lily is able to genuinely connect with so many different people • The power that authentic connection has in your life and business -
The Power of the Pivot • With Jenny Nuccio, Founder & CEO Imani Collective
Listen to this episode to hear: • The story of Imani’s biggest financial failure to date • How Jenny learned how to pivot, rebrand her company and delegate her weaknesses<… -
Casting a Vision for 2023 with Joanna Waterfall
Happy 2023! After taking a break over the holidays, the Creating Meaningful Work Pod is BACK with some great episodes lined up for you! Before we jump back into our interview series, Joanna is leading us through a Vision Casting exercise, si… -
Nothing to Prove & Nowhere to Get • With Terces Engelhart, Founder of Cafe Gratitude & Gracias Madre
Listen to this episode to hear: • Terces story of moving out of addiction and into a vibrant, fulfilled life • How to build something from an i…