Creating Meaningful Work

By Yellow Co.

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We’ve unintentionally breathed in and believed the lie that our worth is based on what we produce. Based on our success, achievements and possessions. We set an end goal, and everything that happens leading up to that goal is merely a means to an end. Even if you sacrifice everything, including yourself, in the process.
What if, instead of measuring ourselves against a linear path, we instead viewed our work as an expansion of ourselves? What if the GOLD lies not in the outcome, but rather in the lessons learned along the way? What if work wasn’t a career, but rather how we find and create meaning in the world?
Join Founder of Yellow Co, Joanna Waterfall as we dive into real life stories of women who are not only making an impact, but are creating space for all the complexities of their humanity to be present within the process. We’ll explore what it looks like to create a sustainable and vibrant life filled with creativity, play, collaboration and impact.
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