The Footballco Business Podcast
Inside how LaLiga is growing in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
Published: 19 May 2026 at 09:58 Europe/London
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Episode notes
How do you sell Spanish football to an American audience?
In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sports are successfully growing fandom, culture, and commercial performance across the Atlantic.
Including...
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The ESPN Deal: The strategy behind their unique broadcast partnership.
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Beyond El Clásico: How to market the rest of the league to US fans.
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The Idaho Connection: Why Athletic Club has a massive following in Boise.
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Culture & Cuisine: Using food and lifestyle to drive soccer fandom.
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Digital Dominance: Why LALIGA is the most-subscribed soccer league on YouTube.
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The live experience: Will we see official LALIGA matches played on US soil?
