Full Funnel Freedom

122. Ops and Sales - Two Sides, Same Coin, with Taft Love

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Episode notes

Collaboration between Sales and Ops is crucial to your business. This week we take ideas and insights from Taft Love, Founder and Principal Strategist at Iceberg RevOps about the importance of sales leadership, processes, as well as aligning incentives. 

And, if you are having difficulty determining your path to operational excellence, it might be time to give Hamish a call. 

What you'll learn:

  • When is the right time to invest in operations?
  • What to look in people for your operations team?
  • What, exactly, is Sales Ops?
  • Why documentation is crutial to your success
  • What can't Sales Ops do for you?
  • Who's the wrong person to go into Sales Ops?
  • Pros/Cons of hiring in vs. outsourcing Sales Ops


AI is here.  Is your sales team ready?

Technology is changing the way buyers and sellers interact. Clear, concise communication is more important than ever and personalizing that communication will be the difference between winning and losing deals.

Download this guide to learn how to use technology as a weapon.

Not only the words and topics of conversations, but the nuance of how to tailor communications, both written and spoken to match the desires of the buyer.

This guide will discuss:

  • Using AI to Profile the buyer
  • Identify Behavioral Data
  • Target Buyers and Influencers

Get your free whitepaper at Fullfunnelfreedom.com/ai



Iceberg Revops - Website

A Startup's First Operation Hire: Why it really is that hard and how to get it right - Free Whitepaper by Iceberg Revops

The Little Red Book of Selling: 12.5 Principles of Sales Greatness - by Jeffrey Gitomer