Full Funnel Freedom

060 Change Isn't About the Cookie with Melina Palmer, Author of What Your Employees Need and Can't Tell You

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Episode notes

Melina Palmer is an applied behavioral economist who is passionate about helping people understand what behavioral economics is and how they can use it to communicate more effectively. She is the author of two books, contributed research to the Filene Research Institute, and teaches applied behavioral economics through the Human Behaviour Lab at Texas A&M University.

In today's episode, we talk about behavioral economics, communication tips to keep employees engaged during change, and how leaders can minimize stress when managing a team through change.

What You'll Learn:

- What is behavioral economics?

- The meaning of "Change Isn't About the Cookie"

- How to lead a team through change

- The gift of openness and transparency in leadership

- Critical steps in the change management process

- Why it's impossible to run a totally unbiased organization

- What your employees need and can't tell you

- Ways to be more thoughtful in life

Change is a normal part of leading all kinds of teams. Although change is not always easy, how you communicate before the changes take effect makes a big difference in the outcome. Successful change is all about sending the right signals just before the changes take effect. What you do just before the decision point greatly impacts how people feel about what comes next.

Links and Resources:

- Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to https://iotnorthconference.ca/. Listen for a discount code for 20% off your tickets!

- When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant

- The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info

- Free chapter of both of Melina's books! www.thebrainybusiness.com/fullfunnel 

- Melina on LinkedIn https://www.linkedin.com/in/melina-palmer-36ab8712/

- The Brainy Business Instagram https://www.instagram.com/thebrainybiz/

- The Brainy Business YouTube - The Brainy Business

- The Brainy Business podcast Podcast – The Brainy Business

- BE Thoughtful Revolution BE Thoughtful Revolution

- Quit by Annie Duke Quit: The Power of Knowing When to Walk Away

- Full Funnel Freedom https://fullfunnelfreedom.com

- The Sandler Summit 2023 https://www.hamish.sandler.com/orlando 

- Sandler on Instagram https://www.instagram.com/sandler_yyc/ 

- Sandler in Calgary - www.hamish.sandler.com/howtosandler

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ 

- Sponsorship or guest inquiries - [email protected]