Full Funnel Freedom

109. Conversation Metrics you Need to be Tracking Now, with Collin Mitchell

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Episode notes

Peter Drucker once said "What gets measured, gets managed." Ok, but what should we be measuring?

Today's guest is Collin Mitchell from the Sales Transformation podcast, and he shares some ideas and insights around ensuring we are measuring the right conversation metrics in our processes and teams. 

And, if you find yourself not sure what to measure, it might be time to give us a call.

What you'll learn:

  • Why activities are not a good measure of success.
  • How to make activities into conversions.
  • What are the key conversions that drive business.
  • What are the key attributes of a great sales leaders.
  • What are the risks of hiring a sales leader too early in a startup.
  • How can sales leaders evaluate career opportunities with growing startups.



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