Full Funnel Freedom

145. No One Sees the World the Way We Do, and What to Do About It, with Jason Cutter

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Episode notes

This episode is also available on YouTube: https://youtu.be/v9PW1onH2fU

The traits that make a great salesperson are strikingly similar to those that define an effective leader. Both roles require the ability to guide and inspire others, often in situations where the path forward is unclear.

Jason Cutter, Chief Transformation Officer at Cutter Consulting Group's background is a testament to his unique approach to sales and leadership. With analytical upbringing Cutter initially pursued a degree in marine biology, preferring the company of sharks to people. However, his career took a significant turn when he ventured into the sales industry in 2002. Despite having no formal training in sales or leadership, Cutter's knack for understanding and helping people propelled him forward. He combined his analytical skills with a deep empathy for client needs, eventually authoring the influential book "Selling with Authentic Persuasion." Now, as an international speaker and thought leader, Cutter helps organizations build scalable, profitable sales teams that prioritize genuine human connection over traditional sales tactics.

What you'll learn:

• How can sales professionals leverage their authentic selves to build trust and close more deals?
• What strategies can leaders use to transition from operations to effective sales leadership?
• How do you balance the need for structured processes with the necessity for human interaction in sales?

 

We want to hear from you!

Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 

Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta

Resources:

• Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker, by Jason Cutter
• The Five Love Languages: The Secret to Love That Lasts, by Gary Chapman
• The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People, by Gary Chapman, Dr. Paul White
• No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results, by Cy Wakeman
• The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance, by Howard Dover

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